Year Founded | Licenses | Awards/Achievements | Prominent Facts | Customer Support Channels |
---|---|---|---|---|
2000 | UK Gambling Commission, Malta Gaming Authority | EGR Operator Awards, Global Gaming Awards | Pioneer in exchange betting, Strong presence in horse racing | Email, Live Chat, Phone |
Betfair, established in 2000, revolutionized the online betting landscape by pioneering the exchange betting model. This allows punters to bet against each other rather than a traditional bookmaker, often leading to more favourable odds. Licensed by reputable bodies like the UK Gambling Commission and the Malta Gaming Authority, Betfair has earned industry recognition through awards such as the EGR Operator Awards and Global Gaming Awards. While known for its strong presence in horse racing and sports betting, Betfair also offers a comprehensive online casino experience with a diverse selection of slots, table games, and live dealer options. For Kenyan players, Betfair provides a secure and reliable platform with convenient customer support channels including email, live chat, and phone.
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