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The world of online gambling is always buzzing, with different regions showing unique growth patterns. While North America has been a powerhouse, especially for online casinos, South America is quickly gaining steam. Here at CasinoRank, we're always on the lookout, bringing you the latest insights to help you find the best places to play. We’ve done our homework, looking at everything from market size to what games players love, and even the top providers, to see where the real action is.
Sasa, let’s talk numbers. The online casino and iGaming sector in North America is a big deal, generating roughly KSh 3,246,000,000,000 in gross gaming revenue (GGR) in 2025. The United States alone pulls in about KSh 2,856,480,000,000 to KSh 2,986,320,000,000 from its online casino activity. South America, though smaller, with a market valued at KSh 129,840,000,000 to KSh 259,680,000,000, is growing super fast. It's looking at a projected compound annual growth rate (CAGR) of 13.7% from 2023 to 2028.
According to data from Grand View Research, North America accounts for 20–25% of global online gambling revenue, just behind Western Europe’s 36%. While South America’s slice is still modest, its growth is accelerating, thanks to a more welcoming regulatory environment.
Now, let’s bring it closer to home. Kenya’s online casino market, while smaller than these giants, is vibrant and regulated by the Betting Control and Licensing Board (BCLB). This means you can play with peace of mind, knowing there’s a proper framework in place. We’re seeing a steady rise in players here, too, especially with the ease of mobile payments.
The online casino audience in places like the U.S. is getting bigger every year, mostly driven by younger players who are super comfortable with tech. Most active players are usually between 25 and 44 years old – folks who grew up with smartphones and the internet. They’re used to hopping between apps and finding entertainment online, and online casinos are right up their alley.
Younger players (25–34) are all about fast, mobile-first experiences. They often go for dynamic games like crash or live-action slots. They want entertainment that’s quick and fits into their busy lives. Meanwhile, slightly older players (35–54) often prefer classic casino games like blackjack, poker, and roulette. They appreciate the strategy and the more relaxed pace these games offer.
No matter your age, trust, platform security, and easy payments are key. People play for different reasons: some for the thrill, others hoping for a win, and many just to chill or hang out online. As the market matures, online casino platforms are getting smarter, tailoring their offerings to fit all these different players.
South America’s online casino market is really taking off, even though it’s starting from a smaller base. Data from Cognitive Market Research suggests the Latin American online gambling market could hit KSh 1,750,291,200,000 by 2030, growing at a CAGR of 10.4% from 2025 to 2030.
In 2025, Brazil’s online casino market is estimated to be worth around KSh 1,258,413,600,000. Recent legalization and licensing of online casinos have opened up huge opportunities for both local and international operators. Brazilians are passionate about online gaming, and the variety of casino games available is growing fast.
Argentina’s online casino market is valued at approximately KSh 493,392,000,000. This growth is largely thanks to new regulations and tech that make digital gaming more accessible and secure. Plus, more players are joining in, with many platforms offering a wide range of online casino games to suit everyone’s taste.
Colombia’s online casino market is estimated to be worth around KSh 260,978,400,000. The country’s forward-thinking laws and solid regulatory framework have made it a leader in the iGaming space. This approach has created a stable and secure environment for both operators and players, attracting significant international investment and cementing Colombia’s reputation as a mature and promising market in Latin America.
North America’s online casino momentum largely comes from the U.S., especially after the repeal of PASPA in 2018, which paved the way for more online gaming. By 2025, seven U.S. states were offering regulated online casino play. This has created a dynamic market generating billions from online casino activity. Canada also plays a notable role, with Ontario alone generating KSh 181,876,800,000 and over one million active accounts in its first regulated year.
In 2025, the online casino market in the United States was valued at approximately KSh 2,150,918,400,000, showing its position as one of the most mature and dynamic markets in the Americas. The rapid growth has been largely driven by the widespread expansion of online casino offerings. Key trends include the increasing popularity of mobile casino play. Plus, AI technologies are making online casino experiences even better and more secure, marking a new phase of innovation in the U.S. iGaming sector.
Canada’s online casino market is projected to reach KSh 543,849,600,000 in 2025, showing steady growth thanks to key regulatory changes. The move by provinces to regulate online gaming platforms has created a more structured and secure environment for everyone. This clarity has boosted market participation and innovation. Canadians are increasingly keen on online casino games, poker, and slots, a trend amplified by widespread mobile use and secure payment options.
Mexico is one of the largest iGaming markets in Latin America, with real-money gaming generating an annual turnover comparable to Brazil’s, exceeding KSh 1,298,400,000,000. The country’s strong market performance is fueled by a large and engaged user base, plus a deep cultural liking for gaming. Despite some ongoing regulatory uncertainties, the online casino sector remains strong and continues to grow, with many adults actively playing on digital casino platforms.
So, what are players spinning and dealing?
North American online casino players are super engaged. Many play weekly, with a good chunk playing multiple times a week or even daily. FanDuel, for example, reported 1 million daily users in March 2025, contributing to an estimated 3 million daily active online gamblers across the continent.
According to Env Media, the average U.S. online casino player wagered about KSh 1,103,640 over 12 months—way above the KSh 168,792 global average. Poa, let’s check out the top games:
Top Played Games:
South American online casino users are a bit less frequent. In Brazil, 61% of players gamble monthly or less, with only 8% playing daily. About 42% spend under 30 minutes per week on iGaming, and 68% under an hour.
Despite this, providers report higher daily player averages in South America. Evolution Gaming, for instance, logged 518 average daily players, compared to 146 in North America.
Top Played Games, provided from Env Media data:
Innovative casino games such as crash and fish table games are also gaining traction, especially among younger, mobile-centric users.
As online gambling keeps evolving, so does how you engage with platforms. One of the biggest shifts has been the rise of mobile gaming, changing how, when, and where you play your favourite casino games. While desktops used to rule the digital gaming space, mobile devices have clearly taken the lead—driven by convenience, app accessibility, and our on-the-go lifestyles.
In Kenya, mobile penetration is high, with many of us relying on our smartphones for everything. This is definitely reflected in how we play online casino games.
Key Points for Online Casino Players:
Even though some players, especially older ones, still prefer the traditional desktop setup, mobile has truly redefined the standard. This shift mirrors broader digital trends in Kenya, where smartphones are central to entertainment, commerce, and now, online casino gaming. Plus, with easy payment methods like M-Pesa and Airtel Money, playing on your phone is just shwari! Credit cards are also an option, but mobile money is king here.
The iGaming supplier landscape across the Americas shows distinct market dynamics. While both regions feature key global players, differences in market maturity, regulation, and player preferences have shaped unique competitive environments. North America has a more varied supplier base, while South America leans towards fewer, dominant providers. These global leaders also influence the variety and quality of online casino games you find here in Kenya.
North America’s supplier landscape is quite diverse, with a hefty 40.1% market share held by providers outside the top nine. Among the big names, Evolution Gaming leads with 11.3% market share. This competitive spread shows North America’s mature market, where established regulations have allowed many suppliers to build strong presences.
Here are the top game providers in North America, according to iGaming Tracker:
Other less-known providers account for 42.8%, showing a diverse ecosystem rooted in land-based casino partnerships and strict compliance structures.
South America’s supplier ecosystem shows more concentration among leading providers, with Pragmatic Play claiming a dominant 20.3% market share. Together, the top six providers control 69.4% of the market, compared to 59.9% for North America’s top nine. Pragmatic Play’s regional leadership reflects its strong focus on Latin American markets and its game portfolio aligning with local preferences. Playtech
Born in Nairobi, Samuel Kiprop expertly marries the world of online casinos with the pulse of Kenyan life. Fusing urban flair with cultural wisdom, he's a name to know in East African digital gaming.
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